Ethical AI content is better for creators and fans

Content creators have undeniably transformed the internet in recent years. Adult or NSFW content creators, in particular, have seen a rise in popularity and increased demand for personalized fan interactions. 

Platforms such as OnlyFans, Patreon, and Cameo have reshaped traditional boundaries, providing creators with direct lines to their fans and empowering them financially in unprecedented ways.

Yet, from my experience as CMO of OnlyFans, I observed a persistent challenge that even the most successful creators face: the struggle to scale genuine connections. For instance, some of our top creators would spend hours each day personally responding to hundreds of fan messages, only to find themselves overwhelmed, exhausted, and still unable to meet fans’ growing expectations. While creators flourish when engagement is authentic and personal, there is inevitably a cap—human limits on time, energy, and availability. Burnout, diminishing returns, and stalled growth become real concerns, particularly as creators become more successful.

Historically, some creators have tackled the issue of scalability by outsourcing fan engagement. But this often resulted in diluted authenticity, increased costs, and potential brand damage if interactions weren’t consistent with the creator’s tone of voice. Fans crave authenticity; any compromise risks eroding the fundamental trust underpinning creator-fan relationships.

The shift from traditional creator-fan engagement to an AI-enhanced model is like stepping through a portal into a new world—one where past limitations fade away. Artificial intelligence represents a critical turning point in online creator economies. Not as a replacement for human creativity but as a powerful new tool to amplify and sustain it. The real value of AI in the creator economy isn’t just about efficiency; it’s about enabling creators to maintain authenticity at scale, offering personalized experiences without sacrificing intimacy, privacy, or emotional energy.

AI to enhance—not replace—human interaction

But what does an AI-enhanced creator-fan engagement model actually look like? The short answer is it varies. But one manifestation is creator-owned AI-powered digital representations of real human creators. This model offers continuous, personalized interaction without compromising the human element that fans genuinely seek. These AI personas can faithfully replicate a human creator’s style, tone, and nuances, providing fans with a meaningful sense of connection around the clock. It’s a technology that still allows creators to retain full control over their digital representations, maintaining brand consistency and personal boundaries without the heavy cost or risks involved in traditional outsourcing.

Moreover, AI unlocks entirely new creative opportunities beyond traditional messaging. For example, personalized voice notes, bespoke imagery, interactive storytelling, or dynamic experiences tailored to individual fans’ preferences can profoundly deepen fan engagement. Rather than simply mimicking interactions, AI technology—when ethically implemented—empowers creators to explore entirely new forms of digital intimacy and storytelling.

Economically, AI democratizes access in a creator economy that has become increasingly exclusive. Previously, personalized engagement with popular creators was typically costly, limiting deeper connections to only those who could afford premium access. AI fundamentally changes these economics, making personalized experiences widely accessible while allowing creators to sustainably grow their income without exhausting themselves.

Some fear AI’s growing role risks diluting human authenticity or even replacing creators. But from my perspective and experience in digital content innovation, AI’s role is quite the opposite. Rather than replacing creators, AI augments and amplifies their human potential, allowing them to reach more fans authentically, explore deeper creative opportunities, and avoid burnout from unsustainable demand.

The future of the creator economy lies not in choosing between humanity and technology but in integrating them thoughtfully and ethically. Multimodel, agentic AI presents creators and fans alike with a win-win scenario: creators can protect their well-being and creative energy, and unlock infinite scale while more fans gain greater access, more meaningful interactions, and truly personalized experiences.

As someone who’s seen the evolution first-hand from traditional digital platforms to emerging frontiers, I believe AI represents a mutually beneficial development in the creator economy. It’s not about replacing human connection but enriching it. We are entering a new era, and it’s one that creators and their fans can equally look forward to enjoying.

Erika Coppel

Erika Coppel is the CMO of OhChat. A marketing leader with deep expertise in scaling brands at the intersection of technology and culture, Erika has a track record of driving growth and engagement in both traditional and web3 industries. At Mercedes-Benz, she redefined luxury marketing. At OnlyFans, she built the marketing function from scratch and launched the VIP Creator Experience. Most recently, at Metaphysic AI, she led innovative campaigns in next-gen AI. Now, at Oh, Erika is focused on pioneering web3-native strategies to shape the future of digital identity and engagement.