- Startale Card enables Soneium asset payments across 150 million Visa merchants globally.
- OFK provides institutions with blockchain tools for stablecoins, wallets, and settlements.
- Startale connects consumer crypto spending with enterprise-grade onchain infrastructure.
Startale has introduced a self-custodial Visa card and institutional blockchain infrastructure suite, expanding its push to connect consumers and financial institutions with onchain finance.
Startale Card Connects Soneium Assets With Global Payments
Startale Group unveiled Startale Card during WebX 2026 in Tokyo on July 13, 2026, introducing a self-custodial Visa payment solution for digital assets. The card allows users to spend Soneium-based assets at more than 150 million Visa merchants worldwide, according to the company.
Unlike traditional crypto cards, Startale Card keeps eligible assets within the user’s control while allowing them to continue generating yield before payments. Therefore, users can maintain exposure to onchain earning opportunities until transactions are completed.
The product is designed around the Startale App ecosystem, which combines asset management, trading, rewards, and blockchain applications. Additionally, Startale plans to introduce yield-generating vault features that will support its earn-and-spend model.
Introducing Startale Card.
The easiest way to spend your onchain assets anywhere Visa is accepted, while you continue earning yield. The waitlist is now open.
Secure your early access 👇🏻 pic.twitter.com/IQugH8gNAY
— Startale 💿 (@StartaleGroup) July 13, 2026
The company said card users will receive cashback rewards paid in USDSC, Startale’s stablecoin. Meanwhile, the waitlist system uses STAR Points balances and referrals to determine early access rankings before the public launch.
Startale CEO Sota Watanabe said the company believes self-custody will become increasingly important for everyday crypto payments. The launch reflects a broader industry shift toward making blockchain assets easier to use outside traditional crypto platforms.
Startale Targets Institutions With Onchain Finance Infrastructure
Alongside Startale Card, the company launched Startale Onchain Finance Kits (OFK), an infrastructure suite designed for banks, financial institutions, and enterprises entering blockchain-based finance.
The toolkit provides modular solutions covering stablecoins, wallets, digital assets, privacy systems, developer infrastructure, and blockchain settlement tools. Furthermore, Startale plans future additions, including tokenization features and a custody wallet API.
The company said OFK addresses growing demand from institutions seeking production-ready blockchain infrastructure rather than experimental solutions.
Consequently, the platform aims to simplify the deployment of regulated onchain financial products.
Startale’s institutional strategy builds on existing projects, including Soneium, an Ethereum Layer 2 network developed with Sony Group, and Strium, a tokenized securities platform created with SBI Holdings.
The company has also developed JPYSC and USDSC stablecoins while expanding the Startale App ecosystem. Together, these initiatives create a broader framework connecting institutional infrastructure with consumer-facing financial applications.
With Startale Card and OFK launching simultaneously, Startale is positioning itself across multiple layers of the digital asset economy. The company is targeting both everyday payments and institutional adoption as blockchain finance continues moving toward mainstream use.
